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I was traveling from Christchurch to Singapore. The
passenger sitting next to me in the flight was a middle
aged Indian woman. She was restless.
“Are you okay?” I asked her. “No,” Anita replied, “I
migrated to New Zealand from India with the hope of
creating prosperity in my life. After toiling on menial
jobs for more than two years, I am returning to India
for good with a heavy heart. Every thing is wrong in my
life. Even this seat is not comfortable.”
“You don’t have to go to far away places to create
prosperity in your life. If you are resourceful and work
hard, you can make prosperity come to your place,” I
told Anita. She smiled and said. “Please tell me how.”
I replied, “All problems are income opportunities.
Just now you complained about your seat. Matthew
Daimler, a frequent flier, converted this problem into
an excellent income opportunity. He realized the vast
differences between airline seats and the problems faced
by the passengers. He built a website as a repository of
useful information on airline seats. It gives detailed
seat map graphics, in-depth seat specific observations,
and information on in-flight services such as food
service. Millions of travellers use his website. He does
not sell anything. He just provides a simple solution to
a common problem and earns in lakhs.”
“He is very resourceful,” said Anita. “All of us can
be resourceful if we change our habitual way of looking
at things and events. What types of jobs did you do in
New Zealand?” I asked her.
Anita replied in a low voice, “I was a janitor in a
company that specializes in tourism. Do you think people
would visit a website on janitorial services?”
“Though it would be an excellent niche, I have a
different idea. New Zealand attracts millions of
tourists every year. Can you think of a few problems
that these tourists face?” I asked Anita. “I know that
most tourists want cheap hotel rooms,” Anita said.
“It’s a big problem. If you can help them find budget
rooms, you will make money. Create a website with useful
information on budget hotels. You can make money through
ads and commissions from hotels,” I said.
Anita said, “I don’t know anything about web
development.” I replied, “Anyone |